Western Digital introduces WD Blue™ SN570 NVMe™ SSD for Content Creators

According to a recent report, it is estimated that more than 50 million people across the globe self-identified as having a career in the cultural and creative industries. With the everchanging definition of “creator” in a technology-driven world, this title now reaches beyond graphic designers and videographers to include content creators, UI/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, grad students and more.

When crunching large amounts of data on their next passion project, access to fast and reliable storage solutions can greatly improve a creator’s workflow, giving them peace of mind and allowing them to stay in the creative moment. With intense workload demands, today’s creative professionals need technology that empowers their creativity without stress over losing their brilliant work, project bottlenecks or slow storage speeds.

Western Digital, a global leader in data infrastructure, has launched a new solution for the growing community of creators around the world: the WD Blue™ SN570 NVMe™ SSD. The new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

“At the heart of Western Digital lies innovation, and we are very excited to add this device to the house of WD’s diverse SSD portfolio. Especially designed for content creators, this powerful new internal drive delivers up to 5X the speed of our best SATA SSDs, so creators can let their imagination flow and worry less about PC lag or load times.” said Khalid Wani, Senior Director – Sales, India, Western Digital.

Mr. Jaganathan Chelliah, Senior Director, Marketing, India & MEA, Western Digital said,  “At Western Digital, we work relentlessly to introduce the best storage solutions per our varied customers’ needs. Our WD Blue™ SN570 NVMe™ SSD is built to support creative vision. This new internal drive enables creators to reliably tackle complex workloads to continue to create more and faster while maintaining low power consumption. With these drives, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes.”

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud,** offering access to some of the world’s best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

Spark Imagination with a Purpose-Built NVMe SSD Drive

The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing — all while maintaining low power consumption.

Key features of the new WD Blue SN570 NVMe SSD include:

• NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500MB/s^† (500GB^‡‡ – 1TB^‡‡ models), systems can run up to 5X faster than Western Digital’s best SATA SSDs
• Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital^® SSD Dashboard helps monitor the drive’s health, available space, temperature and more
• Slim Design: Save on space with a single-sided M.2 2280 PCIe^® Gen3 x4 NVMe SSD– perfect for building the ideal creation engine, whether it’s a desktop or laptop PC
• Reliability: Help protect your content with features like end to end data path protection 

Pricing and Availability

The WD Blue SN570 NVMe SSD is now available for purchase from the select IT Retail & Amazon.in, and comes with a 5-year limited warranty.*** Capacities range from 250GB^‡‡ up to 1TB^‡‡ and start at an MSRP of Rs 3899/-