Western Digital Strengthens Channel Partner Initiatives In India

Western Digital continues to strengthen initiatives for its channel partners in India to help them expand their operations and fortify their success. The company has also introduced exciting new rewards programs for its channel partners across all the industry segments that it operates in the country. The rewards initiatives and programs are uniquely designed for each set of channel partners to help them grow, maximize profitability, and, most importantly, delight their customers.

The newly launched rewards programs include:

SanDisk League of Heroes (SLH): SLH is created for recognizing and rewarding the best performing channel partners in the consumer segment. It will run for the whole year (2020). Each quarter represents a mission consisting of a number of stars that can earn the partners attractive rewards. The SLH program consists of rewards, booster rewards, and medallions that can earn exciting prizes.

Western Digital Elite Partner Promo: This program is for enterprise SIs and VARs who provide complete storage solutions to the customers. It is an annualized rewards program with quarterly rewards based on performance for the channel partners who sell Western Digital Ultrastar HDDs, SSDs and storage platforms and server portfolio that includes our JBOD, JBOFs, Ultrastar Serv24-A, and Ultrastar Serv60+8.

myWD™ Partner Program: myWD Partner Program is a highly successful rewards program that engages with partners within the IT and surveillance channel. Under this campaign, ~6000 partners participate under a timebound, two-way communication based rewards platform and get trained on select, WD-branded products.

Mr. Jaganathan Chelliah, Director Channel Marketing, Western Digital India said, “We run one of the strongest and most successful partner programs in the channel today. The key to this is our clarity and a sharp focus on a two-way partnership, and on our mutual success. We continue to reinvent the way that we work with our partners, and it is exciting to see that our efforts are paying off, across our channel partner spectrum.” He further added, “I can confidently say that our channel training and education programs are unparalleled. We are among a handful of organizations that impart training and education through comprehensive tech-based platforms such as our TechTalk, which is an app-based training module for mobile retailers to ensure that they are updated with the latest products and technology to cater to their customers. We are committed to our partners’ growth and success in today’s volatile and dynamic environment.”