India SME Forum ties up with Amazon India to launch seller education campaign to further Government’s vision
In association with the Ministry of MSME, Government of India, India SME Forum (ISF) has initiated a campaign in collaboration with Amazon to create awareness about the BIS related compliance for their members. Recent news reports have highlighted the need for seller education and awareness about BIS standards among sellers. Taking full responsibility, and in an effort to educate India’s seller ecosystem about necessary standards and compliances, the Forum for Internet Retailers, Sellers & Traders (FIRST), the B2C division of India SME Forum, is initiating a campaign with Amazon India for capacity building of MSMEs. This includes a series of workshops, sectoral webinars, educational films, short videos, along with practical content and hands-on support through a helpline.
Vinod Kumar, President, India SME Forum stated, “Our aim is to enable small businesses to thrive with the right knowledge, tools, and transparency. We welcome the partnership by Amazon India to educate our members on the necessary formalities. These sessions are an opportunity to foster greater understanding between sellers, industry leaders and regulators.”
“We are committed to enable sellers on Amazon.in to provide compliant and safe products to the end-customers. We are happy to work with ISF to organize these sessions over the next few months for their members,” said Amit Nanda, Director, Selling Partner Services, Amazon India.
The sectoral webinar series will be held under Enterprise Matters, a platform focused on debates, discussions & deliberations on challenges and burning issues of MSMEs between the entrepreneurs and policy makers. Led by India SME Forum President Vinod Kumar, the session will bring together industry experts, sellers, and manufacturers to discuss the importance of BIS compliance and safety standards.
The discussion will cover best practices for staying compliant, key regulatory updates, and their role of sellers from a customer trust and safety perspective. The session will also explore ways to strengthen collaboration between sellers and regulators in India’s evolving digital commerce ecosystem. The webinar will be streamed live on the India SME Forum’s Facebook and YouTube channels, making it widely accessible to sellers, policy observers, and media audiences across the country.