FS Life elevates Adarsh Sharma to Co-Founder

FS Life (FableStreet, Pink Fort, and March) has elevated Adarsh Sharma to the  Co-Founder role. Adarsh, who joined the company in 2020 as Chief Revenue Officer, commands thirteen years of experience in roles across business operations & marketing with prior tenures at Zomato, Rebel Foods, and Junglee Games. He has previously been a founder himself, having run a startup for more than 3 years. During his tenure at FS Life, he has played a critical role in the company’s 15x revenue growth in this timeframe. Post his elevation, Adarsh will continue to lead growth at FS Life, driving both online & offline expansion for the company while taking additional responsibilities as Co-founder.

“Adarsh has treated FS Life as his own from day 1 of joining and truly operated as a founder. His drive & commitment to take FS Life to new heights every day has been a force multiplier for us. He is loved and respected by everyone in the team and our investors and  this is just a formal recognition for what he deserves”, Ayushi Gudwani – Founder & CEO of the company, commented on the announcement.

“It’s a huge honour & responsibility for me. I thank the entire team at FS Life for their support & especially Ayushi for being my biggest cheerleader,” said Adarsh while reacting to the announcement.

As part of the strengthening of the announcements, Latika Kapoor, who has been with FS Life almost since its inception, has been given the title of Founding Member & Chief Product Innovation Officer.

FS Life is a house of brand-building lifestyle brands for the women of today. FableStreet, started in 2016, is a women’s western wear brand focused on offering the best fit for Indian bodies. Pink Fort is a modern Indian wear brand, reinventing traditional clothing for the women of today. March is a silver jewellery brand. The company is currently at an ARR of 100+cr.