TECNO Strengthens its India Portfolio with the Launch of Camera-centric Global Flagship “Camon” Series

TECNO Mobile, the premium smartphone brand from TRANSSION India, unveiled Camon i, its first smartphone under the global flagship Camon series, in India today. The powerful line-up of Camon series brings to its users, “Camera-centric” smartphones, enabled with TECNO Full View display.

Camon i thoroughly resonates with the TECNO brand philosophy of “Experience More”, and aims to take smartphone photography to a level, where it bridges the gap between amateur and professional photography. Priced at Rs. 8,990 Camon i comes with 13 MP front camera with boosted dual flash and 13 MP rear camera with Quad LED flash.  Furthermore, it comes with 18:9 Full View HD+ display.

Speaking on the occasion of the India launch of Camon i, Mr.  Lin Qin, Vice President, TRANSSION Holdings said, “India is one of the most important overseas markets for our future global growth. In line with our global brand philosophy of “Think Globally, Act Locally”, the core strategy for us to stand out in the emerging markets is to understand the local consumer needs and develop products, which fulfil their needs. The software algorithm of Camon i is optimized for Indian skin tone and enhances a picture’s quality with its optimisation and adjustment mode. The key focus area central to our India strategy for 2018 is “Camera-centric” smartphones line-up enabled with Full View display. Camon i will play a vital role in bolstering TECNO’s India growth story. With Camon series in our portfolio, we are certain that TECNO will soon make it to the Top 5 smartphone brands in India market.”

Adding the India perspective, Mr. Gaurav Tikoo, Senior Vice President Marketing, TRANSSION India said, “The brand new Camon i has been meticulously designed keeping in mind the needs and wants of a millennial.  Our extensive research revealed that Indian youth look for great cameras that can help them shoot at any time of the day, in any light condition. The “Magic in any light” positioning for our Camon i series resonates with this consumer requirement. The Full View display powered by Quad core processor again aligns itself to consumers’ love for large screens and a good processor for high quality mobile browsing experience. We are a product focused company with an aim of being among top five smartphone brands in India by end of 2018. With key launches in every two months, we truly believe that Camon i will provide an unmatched smartphone experience to the consumer, besides keeping them wowed with the price tag that ensures a great value for money proposition.”

The standout feature of the TECNO Camon i is its photographic prowess with its 13 MP rear & front camera, which uses f/2.0 aperture & 5P lens, allowing users to capture crisp pictures in any light. For the selfie lovers, Camon i offers a wide angle 80-degree selfies, with screen flash and LED flash that allows shutterbugs to include a large group of friends and family in one shot with ease. The rear camera with 4X flash is optimized with Night Shot Algorithm makes images brighter in low light.

Adding to the phone’s finesse is its 5.65-inch HD+ with 18:9 Full View IPS display that makes video browsing, gaming and multi-tasking more immersive. The IN-cell display technology allows for more reliable and responsive touch screen experience, at the same time ensuring low power consumption.

Armed with a 3GB RAM and a 32 GB ROM, the Camon i comes with 3050mAh battery and a 1.3 GHz Quad Core processor for bolstering speed and efficiency.  Upping its users’ style quotient, Camon i comes in three colour variants – Champagne Gold, Midnight Black and City Blue.

To boost consumer confidence all TECNO products come with a unique promise of “111”, which offers 100 days’ replacement warranty, 1-time screen replacement and 1-month extended warranty over and above the 12 months’ warranty period. It is also supported by extensive service network of Carlcare with 900+ multi-brand touch points.