TECNO forays into the E-commerce space with its Flagship offering ‘PHANTOM 9’
TECNO Mobile announced its plan to enter the E-commerce space with the launch of Global Flagship ‘PHANTOM 9’ to be available on Flipkart. During the Global partner summit which was held at Andaz Aerocity, the event also marked the live signing ceremony of ‘renewed multi-year Global partnership’ between Premium mobile phone brand, TECNO Mobile, and the Premier League’s Manchester City. The representatives of both the brands also celebrated the Kick-off ceremony of 60-day ‘TECNO Race to Manchester City’ challenge begins today on 10th July 2019 and ends on 7th September 2019.
In the event today, the brand revealed their philosophy of ‘Expect More’ and emphasized on India being their priority market by underlining the brand’s commitment to provide masses with access to advance technology at attractive price-points, allowing them to reach beyond their current limitations and uncover a world of possibilities.
Globally, TECNO portfolio consist of three key series: ‘SPARK’ is with AI bright camera (great camera features especially in low light environment) for youth, ‘CAMON’ the popular camera-centric series with outstanding selfie camera features and ‘PHANTOM’ being the brand’s flagship series. TECNO ‘Phantom 9’ is the right balance of ‘Style’ and ‘Performance’. It is designed for today’s tech savvy millennials, who do not want to compromise on style along with advanced features without putting a hole in their pockets. PHANTOM 9 has many ‘Firsts’ to its credit. It is the first smartphone to have an in-display Fingerprint sensor under 15K segment. It is also the first smartphone to come with Dual Front Flashlight along with a dot notch screen on a smartphone. First to come out with Aurora inspired styling.
Mr. Marco Ma, Chief Operating Officer TRANSSION India sharing his vision & perspective towards the Indian market, said, “India is a top priority market for us as a part of overall expansion plans for South Asia region. In H2, our key focus will be to expand the global portfolio in India. Out of which ‘Phantom’ has been our flagship product globally by virtue of its innovative features that validate our R&D prowess. We will introduce some of our other global series soon. Additionally, we will also be developing ‘India-first’ product portfolio basis local consumer insights.”
Talking about the Flipkart partnership he said, “We are expanding our presence in India and want to reach out to all our consumers across the length and breadth of the country. Our partnership with Flipkart will be instrumental in making TECNO range of smartphones available PAN India.”
To celebrate the launch of TECNO on Flipkart Mr. Aditya Soni, Senior Director – Mobiles at Flipkart said, “Flipkart is focused on bringing the best in class propositions from the strongest brands in the world to our customers. The mid premium segment in India demands superior features at aggressive price points and the launch of the new Phantom series, has the potential to be a great fit for consumers. The 3-year association which Flipkart and TECNO will enter into will result in a superior product and service offering for Indian consumers.”
Speaking at the celebration event, Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “Manchester City prides itself on partnering with some of the world’s leading organizations, so we are thrilled to be announcing the renewal of our established partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fan base, particularly in India. TECNO have consistently demonstrated their love of football, creating some unique experiences for fans and this is evidenced with more than 20,000 people signing up to the TECNO Race to Manchester City. This country specific initiative is a fantastic example of two partners working together in a creative way and we’re delighted to be continuing this successful partnership.”