OPPO’s Commitment to Atma Nirbhar India
The outbreak of COVID-19 and government-mandated social distancing norms has impacted various sectors. Business sustenance became a challenge, and it led many organizations to fast track their digitalization journey since most of their task force has been working remotely. While a smooth conversion might be difficult in the short run, but as we progress, industries like telecom, manufacturing, electronics, etc. can witness a huge transformation due to this. The collective effort of all stakeholders like the organizations, the government of India, industry bodies, and the consumer will play an important role in business sustenance at this time.
Brands can be defined as Indian if they are operating, manufacturing, and employing within the country and for its citizens. It is time for them to strengthen their commitment to India. OPPO India, understand the need of the hour and being a global brand brings in the expertise required to help in the movement to becoming Atma Nirbhar. Operating in India –its focus market, OPPO India is committed to the development of the country and recognizes that innovation and entrepreneurship are crucial for the future growth of the economy.
OPPO has been continuously working to strengthen its commitment to “Make in India” and has made an ongoing investment of ₹2,200 crores in the Greater Noida manufacturing facility, which has not only helped them produce close to 50 million smartphones annually but also provided employment opportunities for the local community.
The brand also understands that it is important to engage with the local community at both stages– manufacturing and innovating. OPPO India opened its R&D centre in Hyderabad in October 2018 and is focused on gaining deeper insights about Indian consumers and market thereby building India centric innovations and customized product offerings – affordable 5G devices, India Local solutions, Camera Innovations, Fasted Android OS Upgrade. This R&D Centre has helped the brand tap vast Indian R&D skillsets and expertise thereby supporting it to respond promptly to growing consumer aspiration in overseas markets.
It was the support of the government of India and the various states, that helped OPPO serve their customers better. The brand set up a Greenfield Electronic Manufacturing Cluster (EMC) in Greater Noida to manufacture electronics and accessories locally. This was possible through the support of the Department of IT and Electronics of the Uttar Pradesh government and approval in principle by the Ministry of Electronics and Information Technology. OPPO also partnered with the Telangana government to encourage and co-develop innovative solutions that will transform the smartphone industry across the country.
Businesses and the Government need to and are working together at all levels to promote literacy, skilling, and thus, in turn, employment. India is rich in talent and some multiple skilled artisans and individuals need the right platform to showcase their innovation. Brands like OPPO with global operations help expose these talented individuals to world–class, cutting edge technology and bring in a chance to be mentored by experts from around the world.
We, as a country need to believe that together we can. It is the unified and collaborative efforts of the individual, the brand, and the government that will make India ‘Atma Nirbhar’.