JIVI Mobiles extends its product portfolio with multi utility range of products

Jivi Mobiles – the Mobile Division of Magicon Impex  Pvt Ltd-have expanded their portfolio with the introduction of its  new range of feature phones starting from Rs1249 to Rs2999 in India. The models N 2100, N444, Boombox N3000 are packed with exceptional features like superior quality speakers, free LED bulb with USB , portable fan and powerbank while smartphone AI3 comes with Corning gorilla glass protection. These innovations from Jivi further the product philosophy of amalgamation of technology meeting millions of lives.

Commenting on the range of products launched, Mr. Pankaj Anand, CEO, JIVI Mobiles said “We are extremely happy to introduce our new range of products to match the needs of people who are constantly supporting us in a big way. There has been no compromise on innovation while keeping the cost factor in check. The devices will be handy for people who work tirelessly with all their might. We are happy to associate with cine star Irrfan Khan who carries an image of a celebrity in close proximity of a common man.”

The revolutionary new range of Jivi devices consists of three feature phones N 2100 priced at Rs. 1249 comes with free LED bulb and portable fan, dual SIM, 2.4” Display, FM Radio, Auto Call Recording, Mobile Tracker, 3.5 mm audio Jack, MP3/MP4  Bluetooth, Internet, and Battery 1750mAh, N444 priced at Rs. 1349 comes with Dual SIM , Display – 2.4” MP3 & MP4 Player, FM Radio, Camera, 3.5 mm Audio Jack, Call Recording, Bluetooth, Internet, Mobile Tracker and 2400 mAh Battery and powerbank Boombox N3000 Priced at Rs. 1499 Dual SIM/ Dual Standby, Display – 2.4” MP3 & MP4 Player, wireless FM with recording, Camera, 3.5 mm Audio Jack, Torch Light, Internet Vibrator, Bluetooth, Battery 2800mAh, Expandable upto 8 GB and Smartphone AI3 priced at Rs. 2999 features Gorilla glass 3.97” Display , Dual SIM, Android 5.1 Lollipop MP3 & MP4 Player, FM Radio, Camera: 2.0 megapixels with LED Flashlight/VGA, VGA Front camera, 3.5 mm Audio Jack,  Wifi, Manual Call Recording, Bluetooth, Internet, Mobile Tracker, Battery 1300 mAh, 4 GB Rom, 512 MB RAM.

Mr. Anand further added “We have taken a thoughtful step in catering to the needs of the less privileged section. The phones are value for money as Jivi knows and understands the amount of hard work that this section of the society puts in. No frills and only right amount of features make these affordable phones a wise choice for people who want to invest their hard earned money on something worth their sweat. Every feature that is present in the phone has been made keeping in mind the requirements and understanding the mindset of the people falling in the category. Our brand promises to offer mobility solutions that stand on three firm pillars of On the go Concept (OTG), durable and cost effective products. All our products meet Bureau of Indian Standards (BIS) specifications. The products would be ‘Made in India’, at our newly opened facility in Mahipalpur.”

JIVI Mobiles has taken a major step in the direction of realizing Prime Minister NarendraModi’s Vision of ‘Make in India’ by setting up two new facilities with an investment of Rs. 200 crores. JIVI Mobile first factory is in Mahipalpur, New Delhi built up on an area of 15000 sq. ft. which would cater to North and East India demand of JIVI Mobile phones. Company’s 1st facility in Mahipalpur has a capacity to roll out 7 lakh phones per month and it employs some 350 employees in the first phase.

Second facility of JIVI Mobiles which is located in Lonavla, Maharashtra to cater to the South and Western parts of the country, would be operational in the coming months.

“The purpose of setting up these manufacturing facilities is to save on the imports duties and hence cut on the manufacturing cost by 10-15%. We would pass on the benefit to our customers,” added Mr Pankaj Anand.