Intex Launches Air-Conditioners Dedicated to Homemakers

For ages, homemakers have invested in their families, taking care of them and keeping them bonded & united without expecting anything in return. On ‘International Women’s Day’, Intex Technologies, a leading consumer electronics player, has sought to invest in the heroes who run our homes and acknowledge & thank them for the pivotal role they play, by launching its first ever range of air conditioners dedicated to homemakers that will provide a cool and conducive working environment at home all day long at minimal cost. Intex Air-Conditioners have incredible features that make them environment friendly with efficient & effective cooling, thereby making them a value for money offering for consumers.

The superior technology of Intex ACs acts as an enabler by appealing to the ‘cost consciousness’ in her and so she is assured that she can go ahead and switch ON the AC even when she is the only one home. The Air Conditioners boast of E3 Chill proposition – being efficient, effective and economical.

Says Ms Nidhi Markanday, Director & Business Head, Intex Technologies, “Women in any form of relationship have always played the backbone of the family, been a symbol of sacrifice in our society since ages and are generally taken for granted. In all this, she has not only forgotten to take care of herself and avoided her comforts but also been a victim of non-acknowledgment. Intex has always striven to change people’s lives through affordable and quality products and following the huge success of our recent additions in the consumer durables portfolio, we complete our product portfolio by standing for all homemakers in the country, giving them a product offering that will become a symbol of their strength and emancipation.”

Adding further she said, “Within the consumer durables space in India, Air-Conditioners have the least market size of nearly 4 million units with the lowest penetration at around 2%. These figures clearly show the immense untapped potential in India for ACs and Intex being an established brand in Tier 2 & 3 cities will surely be able to penetrate and expand the market of this product in India.”

While unveiling the ACs, the south cine star, Ms Catherine Tresa Alexander said, “I grew up in Dubai known for its extremely hot temperature and witnessed a lot of housewives and mothers never turning on the air conditioning until their families came back home for the day. They said they didn’t really feel the need to turn it on. Given their nature of saving money wherever possible, the AC was not used by them due to the high electricity bill. I am happy that INTEX has launched ACs keeping the home maker in mind and I am sure the E3 CHILL features incorporated will provide a cool and conducive working environment at home. I laud INTEX for developing a product keeping our mothers, sisters and wives in mind.”

Intex has introduced a range of 18 innovative models across four segments:

• Super Saver AC (Split AC with dynamic compressor for temp variations)
• Fixed Speed or ON/OFF Split AC (Split AC with fixed speed compressor)
• Split AC with Parallel Flow Condenser Coil.
• Window AC

The Super Saver Series are Split ACs with dynamic compressor that work on precise temperature control. The temperature fluctuation is controlled within (+/-) 0.5 degrees. It comes with eco-friendly R-410 gas for environment safety and is available in 1 and 1.5 tonne. These air-conditioners provide 10-year warranty on Compressor, 15% faster cooling, 30% energy efficiency, 5-Year Warranty on Condensor, low noise and eco-friendly character.

The Fixed Speed ACs are split air-conditioners with fixed compressor that works on ON & OFF mode. It has 3 series in 3 and 5 Star with Intense Cooling Efficiency or ICE – Golden ICE, Silver ICE and Carbon ICE. All variants come in the range of 1 – 2 tons.

The Golden ICE AC has a long lasting cooling effect due to strong Hydrophilic Property and its 7mm tube makes cooling efficient and intense. Its multi-functional filters effectively eliminate carcinogenic agents like foul smell, bad odor from tobacco, smoke and pets in room using Catechin Filters extracted from green tea and Vitamin C filter, which fill the room with vitamin C that softens skin, reduces stress and has therapeutic benefits. It also offers features like Auto Clean, Hidden Display, Four Way Swing, Turbo Cool and Baby Sleep Mode. The Silver ICE & Carbon ICE models have features that reduce bacteria proliferation in air, making surroundings clean and germ-free.

All 3 ranges – Golden / Silver and Carbon come with 6-year Warranty on compressor, 5-year warranty on Condensor and 3-star & 5-star energy efficiency.

The third category is Parallel Flow Condeser in 1.5 Ton ( 5-Star ) and 2.0 Ton ( 3-star ). The ACs in this category are compact and light weight due to Aluminum Coils and consumes less amount of refrigerant.

The Fourth Category is the Window ACs that comes in a capacity range of 1 and 1.5 tonne.

Intex is also launching a social media campaign with a hashtag #InHerShoes coinciding with the International Women’s Day and the launch of our ACs. There will be a 3-4 days wherein we will ask all the men across Intex’s social media platforms to be #InHerShoes one day and gift her that break and smile that she deserves. It could be any one: Wife, Mother, Sister or A Friend.

The men will have to do all the regular and daily chores that a women do each and every day from morning till night. The women have to nominate and share videos/pictures of men doing the work on the micro-site for the campaign. The top 10-20 most voted will be sent to the ‘JURY’ for final 5 winners, who will be given Intex ACs as prize and a video on what the women have done on Women’s day will be uploaded on our social media sites to gift her a smile.

As part of expansion of the Consumer Durable portfolio, since last year, Intex has added Refrigerators and Air-Coolers to its portfolio, enhanced its LED TV range with Smart LED TVs including 4K TVs, washing machines with fully-automatic models and introduced new products like Air-Purifiers and Currency Counting Machines. With all this, the number of product categories within Consumer Durable portfolio has increased to 9 now.