Fastrack Launches Summer Spring’23 collection of Girls Bags with the positioning of ‘Wear It Your Way’

Fastrack, India’s leading lifestyle brand for the youth, introduces the season’s trendiest range of GirlsHandbags in their Spring Summer’23 collection with the core positioning of ‘Wear It Your Way’. Designed specifically for the modern Indian youngsters who value self-expression and are unafraid to experiment with fashion.

In today’s world, the Indian youth does not like being restricted by traditional labels and are always experimenting with new ways of expressing themselves. Fastrack’s new bags enable them to do just that, by providing unique designs with multi-carry options that allow for versatile styling.

The brand’s commitment to empowering young people to express themselves is evident in the way the bags are depicted in theirlatest marketing campaign. Created by Lowe Lintas, the launch film for the Spring Summer 2023 collection, showcases the many ways a bag can be worn to elevate one’s gameof “on the go” styles. The new range has a bag for every occasion and mood. Whether one is wearing a sling as a backpack or a micro-sling on their waist, the film highlights how the bags can be styled by the girl who’s always on-the-go. The film is made with the motto below :

We carry our worlds in our bags.
Whatever is important to us always finds a place in our bag.
Bags are not just a functional accessory –
they are integral to the look of the outfit.
They let you be free, express yourself, they carry your load.

The films also showcase the youth effortlessly wearing Bags by Fastrackin their everyday activities. Whether they are skateboarding, going out with friends or going to college, the bags enable them to go hands-free with style.

To watch the film  click here

Ms. KanwalpreetWalia, Marketing Head- Fragrance and Fashion Accessories Division, Titan Company Limited, on the new campaign launch says, “Bags are an extension of one’s personality and style. Bags by Fastrack are fluid in their design with unique silhouettes that enables the youth to express their everyday style by providing for stylish on-the-go looks. The campaign aptly depicts the vibrant everyday lifestyle of the experimental youth.

The new Spring Summer’23 collection, offers unique styling options for everyday occasions. The microslings and slings make for perfect accessories to any party. The chic backpacks and totes are college essentials that the youth can dump all of their items into and complement their daily outfits.

Ms. Sonali Khanna, President and Branch Head – Lowe Lintas South, on the new campaign says“Being a youth brand, Fastrack celebrates the fluid expressions of Gen Z. Even a category like bags ceases to be a mere accessory today. The way it is worn, styled or used is more a representation of themselves. An idea that has tasted success over two rounds and has been refreshed once more”.

Fastrack’s brand DNA centres around empowering young people to express themselves in their distinct ways, and their most recent campaign embodies this philosophy. With Bags by Fastrack, young people can make a statement, stand out from the crowd, and express their unique personality.