Category: Article
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium […]
Safety Takes the Spotlight: 70% of Car Buyers Prioritize Safety Features This Quarter
CARS24, India’s leading AutoTech company, is back with its highly anticipated DriveTime Quarterly report for Quarter III, 2024. This quarter coincided with the festive season and from the very beginning of the […]
Female customers spend 66% more with women Business Correspondents at retail stores: PayNearby & Grameen Report
In India, business correspondents (BCs) are crucial touchpoints to expanding banking & digital services in rural areas, with women BCs playing a particularly important role. According to a joint report […]
Indians might spend 20% more on November sales
Brands are actively offering festive deals and have already started preparations for Black Friday – every year there is a fierce struggle for each customer. According to forecasts of Admitad […]
Credit on UPI” Powers India’s Festive Spending Surge, Fueling Local Shopping and Offline Purchases
This festive season, Indian shoppers demonstrated a strong preference for offline purchases, with a 30% increase in spend-per-user, as revealed by Kiwi, India’s first platform for credit purchases via UPI. Kiwi’s […]
Pantomath Report – India’s economic outlook remains strong with a 7.2% growth forecast for FY25
Home-grown financial conglomerate, Pantomath Group has released its quarterly report “Market Kaleidoscope: Quarterly Market Insights” capturing current market trends, sectoral performance, and economic forecasts. This report provides key highlights, an overview of […]
CRISIL Ratings: Home textiles to weave 6-8% growth after rebound last fiscal
Following a 9-10% rebound in revenue growth last fiscal, India’s home textile industry is set to stitch 6-8% growth this fiscal (see chart in annexure) riding on resilient demand from […]
Regulatory bias towards e-commerce can undermine MSME growth
India’s approach to e-commerce regulation risks undermining Micro, Small, and Medium Enterprise (MSME) growth in the country. By focusing on only one segment of the market, current regulations may unintentionally […]
NIQ Report Reveals High Consumer Focus on Premium and Luxury Across FMCG and Tech & Durables
NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its report titled “Elevating Value – Navigating Premiumization Trends in India,” which highlights the growing importance of premium brands across the FMCG […]
Amagi’s 13th Global FAST Report Reveals Surge in Sports Streaming on FAST Platforms
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the release of its 13th Amagi Global FAST Report, which reveals significant growth in sports […]