Sony’s new α9 Camera Revolutionizes the Professional Imaging Market

Building upon the ever-growing interest in adventure sports and wildlife photography, Sony India today introduced its new revolutionary digital camera, the α9 (model ILCE-9)along with two new Wide-Angle & one Tele-photo Full-Frame E-Mount Lenses (model SEL100400GM, SEL1635GM and SEL1224G).

The a9 is the world’s first full-frame stacked CMOS sensor, 24.2 MP resolution gives you the freedom to capture the previously uncatchable with Blackout-free Shooting at up to 20 fps. The new Sony a9tracks the action with an uninterrupted view with AF/AE tracking calculation up to 60 times per second.

The evolved electronic shutter in the A9 gives silent and Vibration-free shooting at speeds up to 1/32,000 sec without mechanical noise for shooting in a quiet environment.The α9 is equipped withaninnovative5-axis in-body image stabilization with a 5.0 step shutter speed advantage so that full power of the new sensor can be realized, even in challenging lighting.  The new a9 offers extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life. The camera delivers highest possible 4K movie image quality with full pixel readout with no pixel binning.

The new lenses include the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom (model SEL100400GM), the FE 16-35mm F2.8 GM large aperture wide-angle zoom lens (model SEL1635GM) and the FE 12-24mm F4 G ultra-wide angle zoom lens (model SEL1224G).

Model	MRP	Availability
α9 (model ILCE-9)	Rs. 329,990/-	29th July, 2017
SEL100400GM	Rs. 199,990/-	24th July, 2017
SEL1635GM	Rs. 179,990/-	24th July, 2017
SEL1224G	Rs. 139,990/-	Already available

The newly launched α9 and three new lenses will be available in all Sony Center, Alpha flagship stores and major electronic stores across India.