Fujifilm India launches its Second Graphic Arts Demo Centre

Fujifilm India Private Limited launched its Second Graphic Arts Demo Centre in Gurugram. The unique Demo Centre has been designed to demonstrate Fujifilm India’s latest innovations in graphic arts technology and will give a first-hand experience of the company’s wide-format printing prowess. This is the second such facility in India, the first one being located in Mumbai.

The Demo Centre will house Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printers.  These super-wide printers with LED UV technology, can print on a range of rigid and flexible media for different types of application.

Commenting on the occasion, Mr. Haruto Iwata – Managing Director, Fujifilm India Pvt Ltd., said “The objective of opening a Demo Centre is to give a live experience of our printing products to our customers as ‘Seeing is Believing’. With our world-class printing technology, we are committed towards providing the best user experience. Our Acuity range of printers has been a success with their speed, quality and precision in work. Moreover, they are energy efficient and much kinder to environment. We look forward to add more products to our Centre going forward.”

Mr. SM Ramprasad, Head- Graphic Arts Business, Fujifilm India Pvt. Ltd. added, “We want our customers not just to experience our products, but to experience the complete application which can create lasting impact for their brands in the sign and graphic communications. Also our customers can see for themselves the value that our solutions can bring to their business. We are confident that the Gurugram Demo Centre will provide benchmark levels of customer and ownership experience and benefit them in taking a more informed decision about our products.”

The demonstration center is part of Fujifilm India’s aggressive expansion plan as the company is targeting double-digit growth for its business, of which the Graphics Arts segment is a key driver for growth. The company has already crossed 100 units of Acuity Installations in India, selling almost five to six units per month. It is now targeting doubling its current installations on the Acuity range with more innovative products with focus on tier 2 and tier 3 markets as well.

The Acuity range of printers has been a success with their speed, quality and precision in work. Moreover, they are energy efficient and much kinder to environment.

The new Acuity LED 3200R can produce quality super-wide display and exhibition graphics in the most cost-effective way. With low energy LED UV curing technology, the Acuity LED 3200R delivers excellent production efficiency with impressive productivity. Its specially formulated Fujifilm Uvijet inks can print on a wide range of display materials.

The flatbed Acuity EY, on the other hand, is a true breakthrough in wide format UV digital imaging technology from Fujifilm, offering the perfect combination of near photographic print quality, production output and investment cost. With Uvijet inks the Acuity EY can print on to a broad range of rigid and flexible PoP materials up to 48 mm thick and the white ink option provides an opportunity to print high value materials like wood, metal, clear and coloured products.