Talisma unveils Launch Box – An integrated launch management and analytics platform

Talisma Corporation, a leading provider of Digital Customer Engagement solutions, today unveiled Launch Box; an integrated launch management and analytics platform. Talisma Launch Box effectively engages prospects and customers across all traditional, digital and social channels, improves lead nurturing and management process substantially and provides decision makers with actionable intelligence to analyse consumer insights and trends in real time.

Highly suited for industry verticals, like; Automotive/ Telecom/ Consumer durables/ Banking / Hospitality / Travel & Real Estate, Talisma Launch Box helps Marketing / Brand Heads and CIOs propel their businesses forward, measure campaign performance, understand customer perceptions, identify buying patterns and ensure a higher conversion ratio through an unique and effective way of managing leads.

Talisma Launch Box capabilities boosts organizations launch efficiency by projecting launch outcomes with a high degree of predictability, influence prospect behaviour, offer audience the choice of channel to interact with the brand and enable marketing team to maximize interactions.

“Managing customer interaction and analyzing available information is an increasingly complex process,” said Mr. Raj Mruthyunjayappa, Managing Director, Talisma Corporation Pvt Ltd. Today, organizations need an engagement platform to endear more efficiently with their customer base and deliver exceptional experiences, across engagement channels and interactions. Talisma Launch Box dramatically improves brand launch efficiency, resulting in increased conversions, accelerated deliveries, reduced costs and higher revenue potential”, he added.

Talisma Launch Box has seen success in initial deployments across Automotive and Telecom verticals.