SW Network and Flipkart Orchestrates Viral Eyebrow Dance Campaign for Samsung F06 5G Launch
SW Network has successfully transformed the Samsung F06 5G launch on Flipkart into a nationwide cultural phenomenon through an innovative eyebrow dance challenge. The campaign showcases the agency’s ability to create culturally resonant, multi-channel campaigns that seamlessly blend entertainment with engagement.
At the heart of the campaign was a film featuring Bollywood star Ayushmann Khurrana, whose participation kickstarted a social media movement. The agency further amplified the campaign through strategic partnerships with digital influencers Jannat and Faisu, creating a ripple effect across social platforms.
In a notable demonstration of agile marketing, the agency capitalised on an unexpected Flipkart app glitch, turning it into a viral meme moment that sparked organic conversations across social media. The phenomenon spread rapidly as influencers and meme pages joined in, creating content around Samsung Galaxy F06 5G searches on Flipkart.
The campaign’s reach extended through multiple consumer touchpoints. SW Network orchestrated unique eyebrow transformation trends and successfully integrated the campaign’s signature track into dance communities. The agency also conceptualised attention-grabbing digital billboard campaigns across cities, featuring inclusive messaging such as “This phone is for everyone and everyone is having fun with it. Be it Maa G or Papa G or Beta G.”
“Our goal was to create something beyond traditional advertising. Something people would genuinely want to participate in,” says Raghav Bagai, Co-Founder of SW Network. “The eyebrow dance challenge evolved into a cultural moment that truly resonated nationwide. Watching influencers, dance communities, and everyday users embrace it and make it their own validated our approach of blending entertainment with engagement.”
Ekta Checker, Associate Director – Category & Central Marketing at Flipkart praised the campaign’s effectiveness: “Working with SW Network, we transformed a product launch into a movement that connected with consumers in unexpected ways. Their deep understanding of social trends and meme culture ensured the excitement spread everywhere from social media feeds to dance floors and billboards.”
This campaign reinforces SW Network’s position as a creative powerhouse in digital marketing. It demonstrates the agency’s expertise in turning product launches into cultural movements through strategic influencer partnerships, trend optimisation, and integrated marketing approaches.
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