PR Professionals Expands its Film and Entertainment Division Appoints Rajveer Ahuja as Director – Film & Entertainment
In a significant move to strengthen its film and entertainment practice, PR Professionals, the flagship of PRP Group today announced the appointment of Rajveer Ahuja as the Director of PR Professionals, film and entertainment division. With over 2 decades of experience in filmmaking, writing, and direction Ahuja’s expertise will play a pivotal role in advancing PRP Group’s vision for this burgeoning sector.
Rajveer Ahuja’s career highlights include his dual role as actor and writer in the film Gollu Aur Pappu, as well as his contribution as the dialogue writer in Fugly, the movie that introduced Kiara Advani. He holds an impressive portfolio with key contributions to award-winning films such as Modi ji ki Beti, Cheel Gadi (Flying Wagon), Girl in Red, Mukti, Peanut Butter, Lonely Girl: A Psychological Thriller, The Gift, Tera Mera Pyar Amar, and The Last Show. Rajveer has also produced all the seasons of the acclaimed musical extravaganza Bhoomi by Salim-Sulaiman, featuring musicians from across India who bring authenticity to the diverse musical influences that make up Bhoomi. Iconic singers Shreya Ghoshal and Sunidhi Chauhan have teamed up for a new song titled Chhaila, part of Salim-Sulaiman’s Bhoomi 2024 project. This historic collaboration has generated immense excitement among fans.
In addition to his film work, Ahuja has made significant strides in advertising, producing the acclaimed JBL advertisement featuring music maestro AR Rahman, and directing the MATRIX Forex commercial starring Bollywood superstar Shahrukh Khan.
With the establishment of the Film & Entertainment division under Ahuja’s leadership, PR Professionals is poised to expand its influence and expertise in the industry. This development underscores the group’s commitment to leveraging creative innovation and strategic partnerships to further strengthen its portfolio in the entertainment domain.
Commenting on the appointment, Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals shared “We are excited to welcome Rajveer to lead our Film & Entertainment division. His extensive experience, visionary approach, and passion for storytelling align with our goals of creating impactful content and fostering growth in the entertainment industry. We are confident that this strategic expansion will enhance our capabilities and elevate our work to new heights”
Rajveer Ahuja shared, “I am happy to be a part of PR Professionals which has grown phenomenally in the past. I am thrilled to lead their films and entertainment division and take it forward to newer heights.”
PR Professionals Films and Entertainment division has many notable works in its portfolio including the publicity and promotions of recent Bollywood hits Tu Jhoothi Main Makkar starring Ranbir Kapoor and Shraddha Kapoor, Dream Girl 2 starring Ayushmann Khurana and Ananya Pandey.
Established in 2011, PR Professionals is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.