Micromax launches India ke Health Wale Air Conditioners

Micromax Informatics Ltd., India’s indigenous mobile and consumer electronics brand is strengthening its Consumer Electronics portfolio with the introduction of four new models of Air Conditioners in the Environ Series. The air quality Index in India has been deteriorating due to rise in pollution levels which has led to major discomfort in breathing especially for children and the elderly. With an aim to provide a safe breathing atmosphere, the brand is introducing its “India ka healthwala AC” with Quad Air Filters i.e. 4 times filtration of air for complete protection by removing harmful pollutants from the air.

The Environ Series of AC’s will be available in all leading electronics stores in Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, Tamil Nadu and Bihar from March 2021, right at the onset of the summer season in India.

The Eviron series of Split Air conditioners comprises 4 new models (two 1ton & two 1.5ton). The AC’s come with twin rotary compressors which means they are energy efficient and low on power- helping you save on your power bills. The AC’s also present a larger frame which enables better air circulation and also helps in cooling the room faster.

Commenting on the launch, Rohan Agarwal, Director, Consumer Electronics, Micromax Informatics Ltd. said, “As an Indian brand, our endeavour has always been to develop products which suit the needs of the Indian customers because we understand what they want. The new range of Environ Series that are India Ke Health Wale ACs provide 4 times cleaner air and energy efficiency to protect both health and the wallet of the Indian consumers. To ensure that we are geared up for bringing in quality products in the market, we have invested 100 crores in setting up our SMT lines and state of the art manufacturing facility. We are positive that this new range will further help us strengthen our presence in the market”.        

The new range of air conditioners come with a 1 year comprehensive warranty, 5 years of warranty of compressors, condensers and PCB’s along with 3 free services in the first year of purchase.

Product features:

• Quad Filter – Supports 4 filters, first 2 stages PM 2.5 and PM 0.3 filters harmful particles present in the air. The third anti allergen filter removes active bacteria and viruses which are a big hazard to our health. The final stage, the anti-VOC filter eliminates formaldehyde compounds and harmful gases responsible for damaging internal organs. 
• Auto-Clean – The function helps in removing the moisture from the indoor unit further preventing rusting of the evaporator coil and growth of harmful microorganisms within the air conditioner.
• Sleep Mode – An energy-saving mode that gradually increases temperature during the sleep without affecting comfort levels. The mode helps in bringing down the energy consumption of the unit which results in a lower power bill.
• Energy Saver – the energy saver functions shut off the fan motor, whenever the compressor is switched off.
• Quiet Mode – Ultra quiet operation during the day and even quieter at night with no disturbance during work or sleep schedule.
• Service that puts you First – The purchase will be complemented with the 3 years of hasle free service

Furthermore, Micromax’s consumer electronics portfolio includes the range of Smart TVs and  Washing machines apart from the Air Conditioners. The brand has a capacity of producing over 600,000 AC’s per month in its state-of-the-art manufacturing facilities in Bhiwadi, Rudrapur and Hyderabad.