The 13th HP Digital Print Excellence Awards 2020 Recognizes Breadth of Top Achievements
HP Inc. announced the winners of the HP Digital Print Excellence Awards 2020. Now in their 13th year, the awards celebrate the invaluable contribution print service providers (PSPs) from Asia Pacific make to advancing the print industry through HP Indigo digital presses. With winners hailing from 14 countries across 25 categories, the judges were impressed by the outstanding imagination, expertise and talent of PSPs who delivered innovative and high-quality prints for brands across the region.
“Each year we are astounded by the caliber of entries for the HP Digital Print Excellence Awards,” said Oran Sokol, director and general manager, HP Industrial business, Asia Pacific, HP Inc. “Our PSPs are doing inspiring work to elevate brands across Asia Pacific by creating bold, expressive and personalized experiences. Their customers are increasingly demanding on quality and speed of delivery, so we want to support PSPs by helping them to make their creative ideas reality while reaching new levels of profitability. New innovations such as our silver ink and HP SmartStream Collage allow PSPs to not only leverage the efficiency and quality of HP digital print, but also push the boundaries and develop new opportunities to impress their customers.”
Entries showcase the future of print
Judges for the awards included senior executives from HP, publishers, marketing consultancies and education institutes. This range of expertise was required as the print industry converges with adjacent industries such as fashion and product design, and trends such as sustainable materials rise in importance.
This year’s awards included a new category – Environmental Responsibility. The winner, Thai Nam Poly Pack, used the HP Indigo 20000 Digital Press to print die-cut bags, adhesive pouches and single-use aprons using a revolutionary new bioplastics material. Biologically based and combustible, Thai Nam Poly Pack printed three kilometers worth of goods which, when disposed of, will biodegrade and leave no trace on the environment.
Entries were scored based on overall aesthetics, impact and marketing effectiveness, shelf appeal, design suitability, uniqueness and innovation, and best use of media and substrate. Judges awarded three Grand Winners and two Creative Winners in recognition of their outstanding print quality, finishing and innovative designs.
Countries from around the region were well represented this year. China has eight winners, followed by Thailand with six. Australia and Indonesia both had four winners, while India and the Philippines have two. Singapore, Taiwan and Vietnam have one winner each.
Pushing the boundaries of print year-on-year
The annual awards also see many familiar names, with PSPs returning year after year to retain their crown or win in new categories. Amongst them are Carbon8, Sri Sivarama Digital Press (Printonica) and PT Bintang who have each won multiple awards over the last three years.