Equentis – Wealth Advisory Services engages Veritas Reputation to drive PR Strategy
Equentis – Wealth Advisory Services, a prominent player in equity advisory, has appointed Veritas Reputation PR as its public relations partner to establish leadership in the emerging equity advisory category. This strategic partnership, secured through a competitive multi-agency pitch, aims to position Equentis as the most trusted and preferred SEBI – Registered Investment Advisor (RIA) in India, dedicated to transforming the equity investment experience for millions of investors.
As part of this collaboration, Veritas Reputation PR will implement a comprehensive PR strategy to strengthen Equentis’ brand identity and highlight its mission to build and own the equity advisory category. This includes promoting the company’s focus on creating long-term wealth for its clients through informed decision-making and exceptional customer engagement across all touchpoints.
Alok Arya, Chief Marketing Officer at Equentis – Wealth Advisory, shared “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations. Our team’s expertise, dedication, and passion are the driving forces behind our success. With Veritas Reputation PR’s expertise, we aim to communicate our unique value proposition and become the go-to advisor for equity investments in India.”
Hemant Batra, Managing Director of Veritas Reputation PR, commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences. This partnership is a significant step towards positioning Equentis as a thought leader and a category owner in the equity advisory space.”
The rebranding of Equentis earlier this year, which included a new visual identity featuring a bull symbolizing ‘Equal Existence’, reflects the company’s vision of making wealth creation accessible and integral to every individual’s financial journey. As a digital-first company, Equentis is set to amplify its reach and impact through a robust 360-degree brand campaign, aimed at expanding its user base from 1 million to 5 million registered users over the next two years.
Veritas Reputation PR, running in its 7th successful business year, has a strong team of BFSI public relation specialists catering to clients across all segments and sub-segments of financial sector. Clients include banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC), and new age fintechs.
The consultancy has won prestigious recognitions such as “Financial PR Consultancy of the Year” at IPRCCA 2022 by E4M and “Best Agency of the Year(S)” at Kaleido Awards 2022. Its unmatched work culture & employee-friendly policies led to it being listed, thrice in a row, in the “Best Agencies to Work For (Asia-Pacific) 2022, 2023 & 2024” by Provoke Media.