BankBazaar celebrates Diwali with ‘Ae Dil Hai Mushkil’
With just three more days to go, BankBazaar.com, world’s first multi-brand paperless platform for instant approval on financial products, is wrapping up its annual Diwali campaign with a star-studded meet-and-greet program with ‘Ae Dil Hai Mushkil’ stars Anushka Sharma and Ranbir Kapoor, in association with Fox Star Studios. In addition, a co-branded TVC featuring Bollywood star Ranbir Kapoor promoting BankBazaar.com’s recently launched festive season campaign – #DiwaliBonusWali.
The meet-and-greet was the culmination of BankBazaar’s #AeDilDiwaliContest Instagram contest, where the winner got to meet with the star cast of Ae Dil Hai Mushkil. The contest, held between 19 and 23 October, aimed to drive engagement with the young audience and was launched on Instagram – a networking platform that is all about visuals and expression with 90% of its Indian user base below the age of 30. Speaking on the co-branding initiative, Prince Thomas, Head – Brand Marketing, BankBazaar.com, explained the tie-up between the marketplace and Fox Star Studios for Ae Dil Hai Mushkil: “BankBazaar is a youthful brand and Instagram, with its predominantly younger audience, has always been of interest to us. It is a great platform to connect with the younger, online, mobile generation, and we are thrilled with the levels of participation we saw. We thought that this opportunity to meet youth icons Anushka Sharma and Ranbir Kapoor was one of the best ways we could thank them for being a part of our journey.”
The Instagram contest asked participants to share Diwali moments that make them go #AeDilHaiMushkil. The entries were judged on originality and adherence to the theme. The best entry won the chance to meet Anushka Sharma and Ranbir Kapoor in Mumbai on 27 October. The remaining 10 runners up won free tickets to watch the movie.
BankBazaar’s co-branding initiative is part of its #DiwaliBonusWali campaign, which offers 40 deals on home loans, personal loans, car loans and credit cards – many of which are exclusive to BankBazaar – from 18 leading financial institutions in India. Apart from the exclusive deals on the platform, this year’s #DiwaliBonusWali campaign also offers Amazon and Goibibo gift vouchers on every successful approval of credit cards and disbursement of loan products, applied for through BankBazaar.com’s website.