A Sonic Tribute to Vistara – A Farewell to the Sound of Excellence

It is with a sense of both pride and nostalgia that we bid farewell to Vistara, the airline that inspired a generation of travellers and, in doing so, became the launchpad for one of BrandMusiq’s most iconic creations. As it was their very first client, Vistara entrusted us with the task of shaping its sonic identity, and the result—its unforgettable “Ta Ra Ra Ra”—remains one of BrandMusiq’s proudest and most meaningful achievements.

Talking about the same, Rajeev Raja, Founder and Soundsmith of BrandMusiq said, “Every time I hear it, I still get goosebumps – a feeling that will never fade. Sadly, this beautiful sound will no longer be heard onboard Vistara flights, marking the end of an era. There are many reasons why this particular sonic identity holds such a special place in our hearts. Vistara was one of the first major brands that gave us the opportunity to show the world what BrandMusiq was capable of. I’ll never forget the day we met Mr. Prasad Menon, then Chairman of the newly-formed team at Vistara, who was impressed by our coffee table pitch and invited us to present to the senior leadership team from both the Tata Group and Singapore Airlines. The presentation took place at the Taj Mahal Hotel, and after just 15 minutes, we received a standing ovation. That moment—those 15 minutes—marked a turning point in the journey of BrandMusiq, and we are forever grateful to Vistara for believing in us when we were a fledgling startup.”

As they say, the rest is history. That sonic identity—Ta Ra Ra Ra—not only gave wings to Vistara, but it also propelled BrandMusiq to new heights, establishing them as a key player in the field of sonic branding.

As Vistara takes its final flight, we celebrate the high-flying standards the airline set—standards that will continue to inspire long after its departure. While we may never hear “Ta Ra Ra Ra” in the skies again, its legacy lives on, echoing the spirit of excellence and sophistication that defined Vistara’s brand.

BrandMusiq invites you to take a moment to listen to their special sonic tribute to this great brand. Put on your headphones, close your eyes, and let the music take you on one final journey.

Goodbye, Vistara. You may have flown for the last time, but the sound of your brand will always resonate.