Prime Focus Technologies Delivers ‘Digital Next’ Offerings for Viacom’s VOOT

Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, has signed a deal with Viacom18 to deliver a ‘Digital Next’ workflow solution for VOOT, their recently launched OTT video platform. In addition to being the exclusive destination for Viacom18’s content portfolio, VOOT will also house premium kids content (VOOT Kids) and Digital Originals (VOOT Originals).

The ‘Digital Next’ workflow of PFT will utilize CLEAR Operations Cloud and Media Services to provide metadata tagging, quality control, packaging and delivery of content to VOOT.

Given the increase in demand for volume and speed from today’s digital consumers, PFT helped VOOT process over 25,000 hours of content online – all at a speed that resulted in the brand quickly becoming the leading online video platform in the country.

“Our desire to continue entertaining and engaging customers through different platforms and experiences paved the way for VOOT,” said Gaurav Gandhi, COO, Viacom18 Digital Ventures. “As digital video market is set to explode over the coming years, we select our partners who not only can manage scale, but also shape industry best practices. In Prime Focus Technologies, we found a partner who has the proven experience, mature processes and innovative technology that can handle content processing at scale and with a very quick turnaround”.

“We congratulate the Viacom18 team on their successful launch and are delighted to be working with them to deliver business value in a category that will define the future of the Media and Entertainment (M&E) industry,” said Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies. “We are thrilled to be a part of VOOT’s journey in delivering high-quality experience to today’s digital consumers.”

PFT’s ‘Digital Next’ offerings help address the challenges faced by the M&E industry in meeting the demands of digital consumers, with a focus on building a connected enterprise and digital ecosystem, over-the-top (OTT) solutions and distribution. At the forefront of PFT’s ‘Digital Next’ offerings is CLEAR Media ERP Suite, an enterprise software that helps virtualize the content supply chain.