‘Lucky Stars’ app launches ‘MyStars’ loyalty programme

Lucky Stars, the ‘Win Gifts for Free’ app has announced its loyalty programme ‘MyStars’ that allows participants to gain points for every interaction with the app. The loyalty programme allows app users to purchase items on the app by redeeming the ‘MyStars’ points. The app currently has a bouquet of expensive products like iPhone 7 Plus, Fitbit Blaze watches, iPad Pro 128 GB and Sony PS4 Slim among other products that can be redeemed against ‘MyStars’ points by app users.

‘The launch of the loyalty programme is to reward our users for their continuous association with the Lucky Stars app and also to provide every user an opportunity to win items on display by redeeming the ‘MyStars’ points collected either through contest participation, advertisement views and online surveys’ said Hetin Sakhuja, Founder of Lucky Stars.

Lucky Stars app has over 500,000 app downloads across its android and iOS platforms and has till date disbursed gifts worth over INR 50 lakh in the 8 months of its operations. Registered users have won expensive and branded products like two wheelers, smart televisions, smart phones, gold coins, online gift & movie vouchers and equally top notch products.

The Lucky Stars app is designed as an advertising platform for brand owners to promote their products or services through sponsorship. With the inclusion of the ‘MyStars’ loyalty programme, every Lucky Stars app user will now get the opportunity to own items of their liking by means of pure participation.

‘The Lucky Stars app provides brand owners with live audience participation from across the nation, higher brand recall factor due to the duration of the contests and in-app communications along with audience metrics to understand promotional effectiveness and reach’ added Mr. Sakhuja.

With over 25,000 daily user participation and audience metrics for campaign effectiveness, the app provides brands with an organic platform to connect with their audience as users are keenly participating and expecting to win items on the app.