Global Accessories major CAPDASE Joins Hands with YMS Mobitech

CAPDASE, a global pioneer in mobile accessories, has inked a strategic partnership with YMS Mobitech Pvt. Ltd, India’s largest app-based e-distribution ecosystem to spread its reach across YMS’ network of 11,262 retailers and 361 distributors across 383 cities. CAPDASE also announced its intent to set up its first manufacturing unit in India, outlining an aggressive sales target of 60 million dollars over the next three years.

Headquartered in Hong Kong, CAPDASE currently caters over 45 countries worldwide with strong presence in key smartphone markets of China, Indonesia, Philippines and Hong Kong. In 2016 alone, CAPDASE has sold more than 100 million mobile accessories. CAPDASE’s top product line includes Armour Suit Case for iPhone 7 & 7+, Quick Charger for car and wall charger, High protection tempered glass for most of the smart phone models, lifestyle car mint series, amongst others.

Making the announcement, Roy Chan, Channel Head-Asia Pacific, CAPDASE said, “While the accessories segment mirrors growth in the smartphone market, demand for varied and top-of-the line accessories is set to grow multi-fold in India. Phase 1 of our partnership with YMS Mobitech will involve reaching out to the metros and over 100 tier-1 cities and towns. Our target is to reach sales in excess of 10 mn USD in the financial year 2017-18, and grow from there.”

Talking about the collaboration, Ajay Laddha, Co-founder, YMS Mobitech Pvt Ltd said, “We are excited and honored to be CAPDASE’s partner in its offline retail journey in India. The mobile handset market in India has witnessed exponential growth over the last few years, leading to a surge in demand for mobile phone accessories. E-distribution platforms like YMS Mobitech will help high-end accessories players like CAPDASE make a successful transition from just online to offline presence as  manufacturers can directly bill to Retailers as per their need – making it more efficient and at lesser cost. I am optimistic that our wide-spread and strong distribution channel will enable CAPDASE to gain valuable competitive edge and reach out to every single handset user in the country.”

Recently, YMS Mobitech announced its tie-up with leading smartphone manufacturer, Mi India to distribute its range of accessories in key states of Eastern India. The e-distribution company is also the Distributor (West Zone) for end-to-end sale of LeEco Mobiles in India.

The YMS e-distribution network boasts of over 11,262 retailers and 361 distributors across 383 cities in what is India’s largest app-based distribution ecosystem, guaranteeing on-demand sales with zero dead stock and zero loss of business opportunity. Its mobile app can keep a track of all tasks & reports via the YMS Mobile App and a web dashboard.

YMS Mobitech also creates financial products for the electronics industry, under its brand Apps You Need, and uses its technology-driven platform to sell and monitor these products. Few months ago, it also launched an accessories and IoT brand CULT.