Fujifilm launches new Mirrorless digital camera ‘FUJIFILM X-T30’ in India

Fujifilm India Private Limited announced its latest offering X-T30, the mirrorless digital camera for the Indian market. The latest model to join the X Series, known for its superior image quality combined with the company’s proprietary color reproduction technology.

In its compact body that weighs just 383g, the X-T30 features the latest 26.1MP X-Trans™ CMOS 4 sensor and the fast X-Processor 4 image processing engine to achieve the ultimate image quality. Furthermore, it offers highly accurate AF performance across the entire frame and silent continuous shooting capability of up to an impressive 30 fps, ensuring that you would never miss a decisive photo opportunity in a variety of situations. The camera can also record 4K/30P video while applying “Film Simulation mode”, including the “ETERNA” with rich color grading, based on Fujifilm’s proprietary color reproduction technology. Its ability to record fine and smooth 4K video with high-resolution audio will meet the needs of those involved in full-scale video production.

The X-T30 inherits popular exterior design features of the current model, FUJIFILM X-T20 (X-T20), while providing excellent operability with a new grip design that enhances stable grip when holding the camera, a touchscreen panel display with improved response performance, and the “Focus Lever” that facilitates faster focusing operation. The camera is also equipped with the “Auto Mode Selector Lever” that allows you to instantaneously switch to a fully-automatic shooting mode, making it a perfect mirrorless digital camera for a broad range of users who want to enjoy premium-quality pictures. The X-T30 is priced at Rs. 74,999/- (Body only), X-T30 Kit at ₹94,999/- (18-55mm) and (18-135mm) at Rs. 99,999/-.

Ideal for camera enthusiasts, the camera is convenient to use, easy-to-carry, delivers greater speed and accuracy and is capable of producing greater image quality in stills and videos. This camera can also be paired with a smart device via Bluetooth enabling which automatically transfers pictures and videos.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “The camera industry in India is dynamic and we have witnessed a significant consumption of 4K cameras from the professional segment. Catering to the consumption patterns of the photographers, X-T30, not only offers a novel photography experience to the end users, but also brings the imaging industry to new heights in terms of product design. We’ve also brought an intelligent sensor and a swift image processing engine into this compact and lightweight body to achieve ultimate image quality. With this new addition in our X series, we aim to facilitate our users with a product which will help them expand the horizon of their photographic capabilities.”

With the new X-T30 added to the current X and GFX range of mirrorless cameras, the company aims to strengthen its foothold in the Mirrorless Segment and plans to achieve 30% Share in the Indian Mirrorless Market in the next 3-4 Years.