Flipkart Collaborates with HP, Intel and Microsoft
Flipkart, India’s largest e-commerce marketplace, has collaborated with top brands in the personal computing space – HP, Intel and Microsoft to offer consumers a unique proposition – wherein they will be able to buy a HP Intel® Core™ i3 Windows 10 laptop with a consumer price of INR 36,000, for as low as INR 999 per month. By availing a 36-month EMI option, an industry first; on Flipkart, consumers will be able to buy a full-fledged laptop from HP, powered by a 6th Generation Intel® Core™ i3 Processor, and Windows 10 OS.
This collaboration is the companies’ effort to tap college students and first-time PC buyers. Flipkart has also partnered with ICICI Bank and CitiBank to provide hassle-free financing options to consumers.
Speaking on the collaboration, Amitesh Jha, VP – Electronic Devices, Flipkart, said “Making the latest technology available at affordable prices has always been a top priority for Flipkart. We are delighted to collaborate with HP, Intel and Microsoft to make this unique proposition a reality. With Flipkart’s wide market reach combined with an industry-first affordable 36-month EMI option, we are certain that this offering is a winning combination and will strike a chord with our customers reinforcing our undisputed position as laptop market-leaders in the country.”
Cekiel Danielson, Director – Asia Retail Sales at Intel Corporation, said, “At Intel, we are continuously exploring opportunities to drive technology adoption among consumers. Designing relevant and affordable form factors, and exploring alliances that help bring enriching experiences to the first-time buyer have been an intrinsic thread of our PC strategy. With this device and Flipkart’s wide reach, we hope to connect with the first-time buyer and the student community, for whom the offer is designed.”
Commenting on the partnership, Ketan Patel, Sr. Director, Personal Systems, HP Inc. India said, “At HP, it is our consistent endeavour to provide best in class technology across the gamut of devices at the most affordable price point. HP’s notebooks are the preferred choice for first-time buyers as they provide the best value for money. In our quest to consistently amaze our customers, we are happy to collaborate with Flipkart and Flipkart’s reach coupled with our superior technology will help us digitally enable the citizens in every nook and corner of our country.”
Aiming to drive security, enhanced productivity, improved functionality and unified experiences at the mass level in India Priyadarshi Mohapatra, Country General Manager, Consumer & Devices Sales, Microsoft India said, “Microsoft has been consistently working towards bringing the best computing experiences to consumers across all socioeconomic segments to empower them to be productive and achieve more. Along with our partners, we have developed a wide range of secure, powerful, innovative yet affordable personal computing devices to enable Digital India. Consumers are increasingly choosing to shop online, and we are happy that Flipkart is enabling easy access to Microsoft products and services through the EMI option.”
The initiative enhances Flipkart’s wide selection of laptops curated for its current Back to College campaign, popularly known as ‘Lap It Up’, which offers the best deals and selection to students who form a sizeable chunk of its customer base. Having a lion’s market share of laptops in the country, Flipkart is the preferred go-to retailer for laptops across price points and tech configurations. The laptop category is the 3rd largest category on Flipkart and is growing more than 30% YoY against the industry growth of approximately 5%. The Back to College campaign itself has seen a 30% increase in sales of laptops since its launch reinforcing Flipkart’s undisputed market leader position in this category across both online and offline channels. Pioneering consumer financing options such as No Cost EMI and Doorstep Product Exchange have seen great customer adoption leading to a spike in sales to the tune of close to 30%.