Looking up Vertigo or “Chakkar”? This social media study reveals key insights!

Nowadays, it’s common to search online for health information. Especially, in the case of feeling dizzy or experiencing “chakkar,” people likely look for answers immediately on the internet. A quick search brings up countless articles and videos, but people often confuse vertigo symptoms with dizziness or lightheadedness^[1].

Close to 70 million people in India have symptoms related to vertigo.^[2] Unlike brief dizziness, vertigo can be persistent and impact overall well-being.

The Reality of Vertigo in India:

A survey conducted by Abbott in collaboration with IQVIA highlights that 44% of people have been living with Vertigo for more than a year, experiencing episodes once a week. Many mistake vertigo for low blood sugar, low blood pressure, dehydration, or stress. Only 48% of those with dizziness get. Even after diagnosis, people often delay seeking medical help until it’s absolutely necessary.^[3]

Dr Jejoe Karankumar, Medical Affairs Director, Abbott India, “Globally, vertigo affects 1 in 10 people at some point in their lives. Early signs like dizziness, unsteadiness, and nausea are often missed. Early diagnosis and treatment can prevent future issues. By spreading awareness, encouraging early diagnosis, and supporting those with vertigo, we can help everyone stay balanced and live fulfilling lives.”

The Role of Dr Internet:

Fig: Common concerns reported by people living with Vertigo and caregivers^[4]

A study in the International Journal of Clinical Skills, supported by Abbott, shows a growing trend of people turning to social media for health information. Over two years, the study analyzed about 6,900 posts, including 4,353 conversations on vertigo. Results reveal that 65% of those searching for vertigo online are women. Most questions (51%) are asked on X (formerly Twitter), followed by 46% on medical forums, with YouTube also being popular. While these resources are helpful, it’s important to verify health information with medical professionals.

This study also addressed common questions and misunderstandings about vertigo. 51% of people wanted to learn more about its causes, and diagnosis. “Dizziness” was a highly searched symptom, with about 0.1 million searches. Some users asked if vertigo was related to their other conditions like diabetes, hypertension, and cervical spondylosis. Others questioned the difference between vertigo and dizziness. Misdiagnosis and delayed diagnosis were trending topics among sufferers on various social channels.

Dr Sudhir Kumar, Professor and Head of Neurology Department, Apollo Hospital, Hyderabad, “Vertigo is a symptom, not a disease. It’s usually caused by a problem in the inner ear’s balance system. Although there’s plenty of information about vertigo online, it’s important to see a doctor for an accurate and timely diagnosis. Following prescribed treatments and exercises can help manage vertigo and its symptoms.”

Managing Vertigo Effectively

A few simple steps to manage vertigo effectively and improve quality of life.

• Seeking Right Information: The study found that most queries (54%) came from middle-aged adults, followed by young adults (27%) and elderly patients (19%). Medical forums are used by 46% to seek advice from healthcare professionals and validate medications.  If you have vertigo or related symptoms, consult a doctor for timely diagnosis.
• Consistency Matters: Regular checkups help monitor symptoms and adjust treatments. Incorporating gentle exercises like yoga and walking can enhance balance and reduce vertigo symptoms.
• Enhancing Sleeping Position: Your sleep position affects vertigo. Sleeping on your back with your head elevated can reduce episodes, while sleeping on your side can trigger them.^[5]

Using available resources for information and getting the right help can support people with vertigo live healthier and better.

[1] Kumar, Sudhir, and Nilotpal Dutta. “Evaluation of the Experiences and Challenges of Patients with Vertigo: A Social Media Listening Infodemiology Study.

[2] H.K. Neuhauser. Handbook of Clinical Neurology. The epidemiology of dizziness and vertigo. Elsevier; 2016

[3] Data available with Abbott

[4] Kumar, Sudhir & Dutta, Nilotpal. (2024). Evaluation of the Experiences and Challenges of Patients with Vertigo: A Social Media Listening Infodemiology Study. International Journal of Clinical Skills.

[5] Horinaka A, Kitahara T, Shiozaki T, Ito T, Wada Y, Yamanaka T, Nario K. Head-Up Sleep May Cure Patients With Intractable Benign Paroxysmal Positional Vertigo: A six-Month Randomized Trial. Laryngoscope Investig Otolaryngol. 2019 May 7;4(3):353-358. doi: 10.1002/lio2.270. PMID: 31236471; PMCID: PMC6580063.