Octro Play Rummy Launches ‘Asli Game Asli Skills’ Campaign Featuring Ali Fazal
Octro Play Rummy has launched its latest brand campaign, Asli Game Asli Skills, reinforcing its core proposition of being a skill-first rummy platform. Conceptualised and executed by creative agency The Minimalist, the campaign stars actor Ali Fazal and delivers a fun, cinematic take on the contrast between flair and true gameplay skill.
At the heart of this campaign lies a compelling product truth. Octro Play Rummy is the only rummy platform in India where players can choose to play either 13-card or 21-card formats, but with a distinct twist: to win, players must form a sequence of four cards, not three. This elevated gameplay requirement demands a higher level of strategy, patience and skill, setting Octro Play Rummy apart from other card gaming platforms. It’s this challenge that inspired the campaign’s core line: Asli Game Asli Skills.
The campaign unfolds across three humorous and fast-paced films, each placing Ali Fazal in exaggerated, audition-style situations showcasing his flair for dramatic acting, dancing and even cricket. In each film, the narrative flips to reveal that when it comes to Octro Play Rummy, style alone doesn’t cut it. It’s all about genuine skill. Ali’s character then asserts his dominance as a top player on the app, reinforcing the brand’s message in a witty and engaging way.
Speaking about the campaign, Akshay Chachra- Business Head from Octro Play Rummy said, “We’re proud to be the only platform offering both 13 and 21 card rummy with a four-card sequence format. This makes the game more challenging and far more skill-driven. The campaign line ‘Asli Game Asli Skills’ comes from this very product truth that to win here, players need more than just luck; they need a real game. Ali Fazal brings this message alive with humour and authenticity.”
Mayuresh Bangar, National Creative Director from The Minimalist added, “With this campaign, we wanted to serve up a hand that is as unexpected as it is entertaining. Our goal was to blend entertainment with engagement – creating a quirky, memorable experience that resonated with both rummy enthusiasts and casual audiences. By having Ali Fazal play himself, we tapped into his natural charm and wit to showcase real skills on a real platform. It is not just about creating ads; it’s about driving brand recall for Octro Play Rummy through emotional connect while keeping humor and relatability at the center.”
With Asli Game Asli Skills, Octro Play Rummy redefines what it means to play and win India’s most loved card game.
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