MediaTek Empower Indian Retailers on Smartphones & Smart Device Ecosystem with Retailer Education Program
MediaTek, a global fabless semiconductor company powering over 2 billion connected devices a year, has announced the successful roll-out and completion of its annual retailer education program for 2025. The campaign focused on key cities such as Delhi/NCR, Guwahati, and Indore, aiming to raise awareness and educate retailers about premium and flagship technologies powered by the MediaTek Dimensity 5G Series.
This program also educated retailers about the full range of MediaTek chipsets, emphasizing their capabilities in smartphones and various smart devices, including smart speakers, Wi-Fi routers, Chromebooks, and TVs. Retailers learned about popular MediaTek-powered smartphones and the latest integrated technologies, including 5G, AI, camera enhancements, video streaming, and gaming advancements, among others.
“Over the last two years, the Retailer Education Program has reached many retailers through collaborative in-store interactions, ensuring that frontline employees and retailers are well-equipped to respond to consumers’ inquiries regarding the MediaTek Dimensity and MediaTek Helio series of chipsets. We are committed to solidifying MediaTek’s market position by supporting our retail partners in delivering exceptional consumer experiences through industry-leading and innovative technologies. As MediaTek expands its focus to include not only smartphones but also smart speakers, Wi-Fi routers, Chromebooks, TVs, and automotive solutions we are dedicated to educating retailers about our broader product range”, said Anuj Sidharth, Director, Marketing & Corporate Communication, MediaTek India.
MediaTek’s Dimensity 5G family, including the flagship 9000 series, premium 8000 series, and 7000 and 6000 series, offers consumers a desired combination of connectivity, multimedia, AI, imaging innovations, and comprehensive gaming support with the latest generation of MediaTek HyperEngine Gaming Technology. MediaTek has established a dominant position in the Indian smartphone market, with over a 50 percent market share, according to reports. MediaTek is also making strides into the flagship and premium segments with its impressive chipsets, including the MediaTek Dimensity 9400, Dimensity 8350, and Dimensity 8400. Powering a wide range of devices, from flagship to mainstream smartphones and Smart IoT devices, MediaTek chips are driving the latest innovations in leading brands like OPPO, vivo, Samsung, Xiaomi, POCO, Tecno, iMin, Motorola, Realme, LAVA, among others.
“Being part of the MediaTek Retailer Education Program has been very valuable in expanding our knowledge of MediaTek’s latest innovations. The program will enable retailers to effectively convey the performance and advantages of these cutting-edge chipsets to customers, ensuring they receive the best guidance when selecting their devices. The initiative also helps showcase MediaTek’s scope beyond smartphones and gives a peek into AIOT and Smart Android Commercial Devices from iMin”, said Rupam Mukherjee, Senior Sales Manager- South Asia, iMin Technology.
The program offers a robust and comprehensive training and support module that helps retailers, and their associates gain consumer-centric knowledge on innovative smartphone and smart device portfolios that are powered by MediaTek.
As part of the education drive, MediaTek also conducted an interactive discussion with retailers, a seminar for the key retailers and shared key details regarding the MediaTek chipsets and technologies. MediaTek’s on-ground promoters also visited key retailers to educate them about the premium and flagship capabilities of MediaTek technologies. The Retailer Education Program would reach to an extensive number of retailers with various online and on-ground interactive engagements, besides boosting awareness around MediaTek’s incredible smartphone capabilities.