Screen Time > Sleep Time: 86% People Choose Phones Over Pillows, 90% of Gen-Z Leading the Trend

IKEA’s latest study reveals that while 71% of Indians believe they get enough rest, nearly half struggle with stress as a major disruptor. From shared sleeping spaces and bedtime rituals to napping habits, the IKEA Sleep Uncovered uncovers the unique factors shaping sleep across the country. These insights are part of IKEA’s largest global study, surveying over 55,000 people across 57 countries pulling back the covers on how the world sleeps.

Gender disparity in stress and sleep

While 71% of Indians feel they get enough sleep, stress is holding many back. Almost half (48%) say stress is the main reason they can’t sleep well. Whether it’s from personal life or work, stress affects sleep for many. 30% of Indians report general stress disrupting their sleep, while 18% say work stress is to blame. Women (38%) reported higher stress levels than men (23%). This shows that stress is still impacting sleep, even when people think they’re resting enough.

According to the study, men also go to bed earlier (10 PM) than women (11 PM), although both genders wake around 6 AM. While a good diet is a shared sleep enabler for both men and women (12%), men are able to prioritise exercise slightly more (13%) compared to women (11%). Unique sleep personalities, like bed hoggers (14%), bed companions (30%), and minimalists (8%), reveal diverse habits that define how Indians rest.

Napping: A national passion

Indians love napping, with 70% of people enjoying daytime naps lasting around 30 minutes. Women lead the trend, with 78% napping compared to 63% of men. 65% of Indians are Sleep Lovers, value rest over socialising and consider it one of life’s greatest joys. However, 48% are Sleep Sceptics who see sleep as sometimes a waste of time, while 52% are Sleep Worriers, anxious about getting at least seven hours of sleep.

Shared spaces shape sleep quality

Sleeping arrangements also play a role as 48% of Indians rarely or never sleep alone. Among usual companions, 71% share their beds with partners, while 28% sleep with their children, highlighting how family dynamics and shared sleeping spaces influence sleep patterns and overall well-being.

No more counting sheep—good sleep starts with rituals

To unlock the secret to better sleep, for Indians, it’s all about setting the stage right! Bedtime rituals are a must. 32% of people love winding down with music or podcasts, while 24% dive into a good book. Bedroom essentials are also a must: 23% swear by special mattresses and pillows for that perfect snooze. But creating the perfect sleep haven doesn’t stop there – 16% count on blackout curtains or blinds to keep things pitch dark. And the real game-changer? A tidy bedroom, 68% believe that an organised space is the key to better Zzzz’s.

Screen time > sleep time

Screens are deeply ingrained in bedtime routines, despite fears over their impact on sleep quality 86% people use their phones in the bedroom, soaring to 90% among 18-24-year-olds.

Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India said, “At IKEA, we believe that every good day begins with a restful night’s sleep. With 80 years of experience, we know that quality sleep isn’t just about the right mattress—it’s about the right environment. In India, where busy lifestyles, shared spaces, and daily stress can make unwinding a challenge, we design solutions that bring comfort and order to the home. From smart storage that clears the clutter to warm lighting that sets a calming mood, we help turn small changes into meaningful improvements. Because when homes support better sleep, it leads to a brighter, healthier and happier day ahead.”

Tips for a better nights of sleep

The report also offers practical tips to help everyone sleep better:

Stick to a routine: Have regular bedtimes and wake up times, even on weekends.

Max out on natural light: Get lots of daylight during the day to help regulate your body clock.

Build a sleep sanctuary: Create a clutter-free, cosy space with comfortable bedding and dim lighting.

Unwind your mind: Do breathing exercises or meditation to relax.

Have good habits: Enjoy rituals, like a hot bath, which can help signal to your brain it’s bedtime.

Don’t look at screens: Drift off with audiobooks or podcasts instead.

Mind your diet: Avoid heavy meals, caffeine or alcohol near bedtime.

Get physical during the day: Regular physical activity promotes better sleep.

Don’t force it: Let go of sleep pressure, focus on relaxation instead.

Look at the big picture: Aim for consistent, realistic rest rather than perfect nights.