HP launches OmniBook Ultra Flip AI PCs to enhance content creation
HP unveiled OmniBook Ultra Flip in India, its first 2-in-1 next-gen AI PC designed to empower young freelancers and creators with unmatched style, performance, and versatility. Tailored for those seeking an optimal AI-powered creative experience, the HP OmniBook Ultra Flip is equipped with Intel’s Lunar Lake Processors, and its dedicated Neural Processing Unit (NPU), capable of 48 trillion operations per second (TOPS). This enables powerful generative AI to run locally for enhanced content creation and productivity.
As today’s work environment demands high-performance AI PCs, the HP OmniBook Ultra Flip pushes the boundaries of innovation, allowing users to focus on what matters most. Designed specifically for creators and freelancers with dynamic lifestyles, this versatile device delivers exceptional performance for tasks such as video editing, graphic design, and virtual collaboration. Packed with AI-driven enhancements, it elevates video quality, battery life and collaboration tools, making it the ideal companion for creators on the go. Additionally, the OmniBook Ultra Flip comes with HP Wolf Security which offers advanced security features to protect against cyber threats and ensure robust data security, offering creators peace of mind as they navigate their projects.
“At HP, we are committed to fostering growth, nurturing creativity and unleashing limitless innovation. We understand the evolving needs of today’s freelancers and creators, who require power, flexibility and security in their devices to keep pace with their lifestyles. The OmniBook Ultra Flip is our answer to that demand, blending cutting-edge AI capabilities with uncompromising performance and security. This is more than just a device—it’s a tool that empowers users to focus on what they do best,” said Vineet Gehani – Senior Director (Personal Systems), HP India.
HP OmniBook Ultra Flip 14-inch Next-Gen AI PC
Flexible Style and Performance Without Compromise: The HP OmniBook Ultra Flip
- Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 2.8K OLED display offers an immersive visual experience to draw or review creative designs.[i] Personalize content generation on the world’s first 2-in-1 next-gen AI PC with inking and a haptic touchpad.[ii] Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
- Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel® Core™ Ultra Processor (Series 2)[iii] with a dedicated AI engine,[iv] delivering up to 21 hours of battery life (local video playback)[v] for a seamless creation experience.
- Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and provides protection against cyber-threats.[vi] McAfee Smart AI™ Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.[vii]
- Copilot+: Coupled with Copilot+ PC, these PCs supercharge creativity and productivity for a more personalized, powerful computing experience. Whether generating content or brainstorming ideas, Copilot+ empowers creators every step of the way.
- Productive ways to interact: The HP OmniBook Ultra Flip PCs offer the user easier and more productive ways to interact with content. It comes with new gesture controls to seamlessly scroll up or down the screen and increase or decrease the volume.
- Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimizing energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics,[viii] and an EPEAT® Gold with Climate+ and ENERGY STAR® certified design.[ix]
Personalization Built-In: HP AI Companion & Poly Camera Pro
HP’s 2-in-1 next-gen OmniBook Ultra Flip AI PCs are equipped with AI Companion[x] and Poly Camera Pro,[xi] which personalize and optimize a user’s experience for greater productivity and collaboration.
- Interact intuitively: AI Companion uses generative AI to help people analyze private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimize PC performance, customize settings, and troubleshoot HP products.
- Collaborate clearly: Poly Camera Pro utilizes the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.
Pricing and Availability
- The HP OmniBook Ultra Flip 14 Next-Gen AI PC Ultra 7 is available now on HP online store, Amazon, Flipkart along with offline stores starting at Rs. 1,81,999 in Eclipse Grey and Atmospheric Blue colours.
- The HP OmniBook Ultra Flip 14 Next-Gen AI PC Ultra 9 will be available[xii] on HP online store, Amazon, Flipkart along with offline stores starting at Rs. 1,91,999 in Atmospheric Blue colour.
- Consumers will get Adobe Photoshop Elements and Premier Elements (PEPE) worth Rs 9,999 free of cost on the purchase of HP OmniBook Ultra, till 31st October 2024.
- Consumers can also avail No cost EMI 18/0 with Bajaj Finance.
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more.
[i] All performance specifications represent the typical specifications provided by HP’s component manufacturers; actual performance may vary either higher or lower.
[ii] HP internal analysis based on all Next Gen AI convertible PCs in the market as of September 2024.
[iii] Multi-core is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Intel’s numbering is not a measurement of clock speed.
[iv] Features and software that require a NPU may require software purchase, subscription or enablement by a software or platform provider, and third-party software may have specific configuration or compatibility requirements. Potential NPU inferencing performance varies by use, configuration, software and other factors.
[v] Battery life tested by HP using continuous FHD video playback, 1080p (1920×1080) resolution, 200 nits brightness, system audio level as image default, player audio level at 100%, played full-screen from local storage, headphone attached or through speaker (if no audio jack port), wireless on but not connected. Actual battery life will vary depending on configuration and maximum capacity will naturally decrease with time and usage.
[vi] Based on HP Wolf Security support, which includes a hardened HP BIOS with HP Sure Start and Endpoint Security Controller (ESC). Select capabilities require BIOS configuration.
[vii] McAfee Deepfake Detection is offered as a 30-day trial feature in addition to the McAfee pre-installed trial. Account subscription required. Must login to the McAfee app and activate the Deep Fake detection feature by consenting to install a browser extension. After trial expiration customers will have an option to add the Deepfake Detection feature with an in-app toggle at any time.
[viii] Laptops manufactured with recycled ocean-bound plastic material in product speaker enclosures, recycled aluminum material in product cover and post-consumer recycled plastic in keycaps. Percentage of material contained in each component varies by product.
[ix] See www.epeat.net for registration status and tier levels by country.
[x] HP AI Companion is available preloaded on select HP next gen AI PCs or is available for download from the Microsoft store and requires a HP next gen AI PC with a NPU supporting 40-60 TOPS and requires Windows 11. Perform requires account setup within 30 days of PC boot or enrollment through the HP AI Companion app. Some features require customer upload of local data. Five (5) library 100MB limit each, supported files may vary at launch include pdf, .txt., .docx files.
[xi] Requires Windows OS.
[xii] To be available from November 2024