Groove to the ‘Awesome Anthem’ ft. Samsung Galaxy A series

Cheil India has just unveiled an upbeat youth anthem that perfectly captures the vibrant spirit of Gen Z, while highlighting the standout features of Galaxy A55 and Galaxy A35 5G.

Galaxy A55 5G and Galaxy A35 5G are versatile smartphones with a range of innovative features such as circle to search, IP67 rating, Nightography, Samsung Knox Vault, and Samsung Wallet. Circle to Search with Google is now available on Galaxy A55 & Galaxy A35 5G. Simply circle an image or a text and know more about it. The IP67 rating is designed to safeguard your device against dust and accidental water spills. The new A55 A35 captures awesome photos even in low-light. The improved triple cameras absorb more light for bright, sharp, and accurate colours with low noise at night to give you vivid Nightography with vibrant colours & details. Samsung Knox Vault combines a Secure Processor with a brand-new security memory chip to safely store and maintain the most important information in separated and isolated locations, thus providing strong security guarantees against both software and hardware attacks. Samsung Galaxy A-series also brings the revolutionary Samsung Wallet with the Galaxy A35 & A55. This gives the millions of digital payments users in India a completely safe, secure & convenient new way to pay.

Aditya Babbar, Vice President, MX Business, Samsung India said, “Galaxy A55 and Galaxy A35 5G epitomize Samsung’s commitment to enhancing user experiences through democratization of innovation, product experience, and affordability. Our awesome anthem highlights how these devices empower Gen Z to elevate their experiences and embrace their full potential.”

This peppy musical celebrates those who love to live boldly, and settle for nothing less than awesome. The film follows a lively bunch of friends ready to seize the day. Throughout their journey, Galaxy A55 and A35 5G’s remarkable features such as Private Share, IP67 rating, Durability, Nightography and Samsung Wallet enhance their adventures, making each moment unforgettable.

With its infectious rhythm, captivating dance moves, and demonstration of top-notch features, the anthem is a celebration of awesomeness, and serves as a rallying cry for the younger audience.

Sharing his insights about the campaign, Vikash Chemjong (CCO, Cheil India) said, “With a new smartphone being launched every other day, how do we get our Galaxy A55 and Galaxy A35 5G phones in the hands of Gen Z? Well, how about putting our song on their lips, and showcasing how for every crazy adventure they indulge in, we’ve got an awesome feature for it.”

Customer can own the devices, starting from INR 25999/- with attractive EMI options available with Samsung Finance+.

Credit list:

Chief Operating Officer: Sanjeev Jasani

Chief Creative Officer: Vikash Chemjong

National Head, Cheil India – Samsung Business: Mandeep Sharma

Chief Strategy Officer: Sourav Ray

Executive Creative Director: Kaushik Datta

Vice President: Aman Kishore

Account Management team: Tanushree Sharma, Vikas Ahlawat, Rahul Chaudhary

Creative team: Madhumita Deb, Hardik Trivedi, Ipsita Nayak, Purnank Kaul, Ankit Chugh

Account Planning team: Arnab Datta Chaudhuri, Sobhanjan Mallick

Agency Producer: Revati Ahuja